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N U M B S C U L L Y
N U M B S C U L L Y
Did you just crowd surf to Africa being covered by Weezer? Yes, and you didn’t even spill your beer! That’s right, punks, Dos Equis blessed the rains this year at Riot Fest. With a unique text to win entry, we challenged consumers to tell Dos Equis what wild experience they wanted to live out at the festival. Utilizing Riot Fest’s 2018 look and feel, I created a grungy design that felt like it could find its way to the center of a mosh pit. On top of that, some lucky winners received a limited-edition electric guitar that we custom designed.