N U M B S C U L L Y
N U M B S C U L L Y
Chase Elliott has zero to dew, so he volunteered at his hometown Walmart helping to make the new Mtn Dew Zero Sugar launch a huge success. Being the dedicated NASCAR driver he is, he’ll bring his adrenaline pumping high energy skills to every task he’s given… sounds like a pretty crazy concept, right? Well in January 2020 I flew down to Atlanta, GA for a week with a team of creatives to shoot this digital spot. After months of storyboarding, writing and rewriting a script, we finally were able to see our idea come to life. Of course we ran into some minor difficulties like shooting in an open Walmart during the middle of the day with a local celebrity but after a very long week we knew we had filmed something awesome. The launch was an incredible success with Walmart experiencing a 6% bump in Mtn Dew Zero Sugar sales during the campaign. The video received over 3MM impressions and the final results surpassed all expectations.