As a brand that isn't typically synonymous with St. Patrick's Day and knowing that we would inevitably compete against iconic names like Guinness, Harp, and Smithwicks, I was assigned the challenge of making Coors Light stand out. Embracing my own culture, I managed to discover some luck by crafting what the client deemed one of the most relevant headlines for a program that often grapples with connecting with its consumers.
Through the use of an eye-catching kelly green tool kit, buzz-worthy merchandise, LED signs, and custom die-cut coasters shaped like four-leaf clovers, this program has achieved a magically chill vibe.
