N U M B S C U L L Y

JBL SUBWAY

As one of the most renowned audio companies in the U.S., JBL is always looking for a way to make a LOUD impact with their products. So why not get consumers excited by making some noise on one of the most traveled subway lines in NYC? Assigned with a four cart, full interior and exterior design, our team turned the volume up to ten on this program. Each car was selected to be a genre of music, hip-hop, pop, reggae and punk rock, and I was given the incredible opportunity to collaborate on the punk rock train. I designed textures, posters, stickers, patterns that all felt like they had just attended their first Ramones garage gig. Working directly with Design Director Aaron Schrade, we pulled together this punk rock look and hit over 45 million impressions.