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N U M B S C U L L Y
N U M B S C U L L Y
Budweiser is famous for its iconic annual holiday campaigns. Our team was tasked with taking their traditional branding and making it feel more current and exciting on and off premise. We decided to take the quirky holiday tradition of ugly sweater parties and pair them with some old-fashioned holiday cheer. With a dash of some classic holiday magic, we produced the Budweiser Ugly Sweater Koozie, given to Budweiser consumers upon purchase. The koozies were an absolute hit among consumers on social media. With eye-catching displays to support the “Macro All the Way” program and custom limited-edition wrapping paper, Budweiser put its own twist on a classic holiday tradition.