N U M B S C U L L Y
N U M B S C U L L Y
In April 2019 my friends and I quickly went viral after perfectly executing a dumb yet hilarious idea. Earlier in the year we dropped in to good ole JC Penney’s for a classic family style photoshoot. After taking some quality photos we decided to pay for some out of home media. We selected the strangest picture and tossed it up on a giant electronic billboard looming over the mix-master on I-84 East in Waterbury Connecticut. No context, no message on the billboard, just our faces. Our goal was to make people laugh. After a weekend of media coverage, millions of impressions and making the front page of reddit we soon realized our goofy scheme was a success. Advertising in its silliest form.